Top 5 Delivered Meal Kits and Specialty Foods Apps in Mexico Q1 2023

In the first quarter of 2023, the performance of the top 5 delivered meal kits and specialty foods apps in Mexico showcased various trends in weekly downloads, revenue, and active users. Here's a closer look at the data provided by Sensor Tower.

Vivino: Buy the Right Wine experienced a consistent flow in weekly revenue, peaking at around $12 in the last week of February and maintaining this level through March. Weekly downloads fluctuated slightly, starting at 2.8K in late December and stabilizing around the 1K mark by the end of March. The app’s weekly active users saw a decline from 15.8K at the start of the quarter to approximately 11.7K by the end of March.

HelloFresh: Meal Kit Delivery showed varied trends in downloads, beginning at 1.2K in late December, peaking at 1.5K in early January, and then fluctuating between 0.5K to 0.8K for the rest of the quarter. The app's active users saw an overall increase, rising from 8.6K to 9.6K by early March, before settling at 8.9K by the end of the quarter.

Green Chef: Healthy Recipes noted a steady increase in weekly active users, growing from 110 at the end of December to 391 by the end of March. Weekly downloads also showed an upward trend, starting at 49 and reaching 153 by the end of the quarter.

EveryPlate: Cooking Simplified experienced a fluctuating pattern in weekly downloads, peaking at 162 in mid-March before ending the quarter at 79. Active users of the app consistently grew from 107 in late December to 449 by the end of March.

Factor_ Prepared Meal Delivery had modest download numbers, starting at 5 in late December and reaching a peak of 30 in mid-March. Active user counts increased from 39 to 74 during the same period, demonstrating gradual growth.

For more detailed insights and analytics, visit Sensor Tower.